The Glen Silvers.

Putting the definitive article in a product name always suggests class and gives off an air of pomposity that I quite like. It's also cool that Mr Silvers shares his Christian name with a geographical feature synonomous with really top quality whisky. Can't help but associate this with Phil Silvers though. He's also commited the cardinal sin of putting his own face on the box rather than something more appropriate like, say, a majestic eagle or a watercolour painting of a croft. Total vanity project.